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This Shouldn’t Happen
Utilize responsive web design principles to avoid frustrating your users. No one should be forced to rotate a device to see a 404 page.
Don’t Mess with Basic Functionality, pt. 1
Any functionality that disables or subverts the browser’s Back button is a net negative for a website. At best, it creates friction between you and the user when something simple doesn’t work the way that it should. At worst, it angers the user, discouraging them from buying from or consuming content on your site. If…
For Your Health?
Walgreens replaced some fridge doors with screens. And some shoppers absolutely hate it Aside from the fact that there is no problem on the shoppers’ part that this is solving, there are a lot of issues from a usability perspective when replacing clear glass cooler doors with screens. Digital Harm Firstly, it’s worth noting that…
Packaging I Love
I would like to give a shoutout to Apple (not a sponsor) for packaging their devices in such a way that they are a pleasure to open. No struggling, no scrambling for scissors, box knives, or utility cutters. Even returning items to the box is straightforward. Simple, elegant, and considerate towards folks with hand pain…
Common-Sense Marketing
I can understand websites that invite you to “Buy Again”, but I recommend using common-sense when deciding what to include. A customer buying a toilet seat or a refrigerator probably will not need another one, especially in a short time period (with the possible exception of some business account holders).
